A STATE OF THE ART
CONTEMPORARY CREATIVE CONSULTANCY
20 YEARS OF EXPERIENCES
ABOUT US
Founded by Valentina and Silvia Cangiano in London in 2013, Style Lab is a high-end, client-focused brand management and bespoke communication agency. The second venture by the Italian sisters, Style Lab was built on the success of their multi-brand boutique Milletre, set up in London’s Kensington in 2008 and voted Vogue Britain’s Best Boutique in 2010.
Over the past eight years, Style Lab has combined the Cangiano’s passion for strategy, creative thinking, collaborations, and activations, to build up an impressive client portfolio spanning world renewed automotive names to yachting, fashion along with hotels, restaurants, financial institutions, sport organisations and non-profits foundations.
MISSION
As a full-service agency, Style Lab undertakes everything from business development to public relations and communications through to creative and digital consultancy for brands, companies, and individuals. Services include brand management, editorial production, event management, brand partnerships and affiliations, marketing planning and clients focused experiential concept, social media and design strategy, talent endorsement, media strategy and publishing, all brought together under one roof with a unified strategy and supported by a substantial media and creative network as well as a strong commercial approach. From the outset, Style Lab believed in a holistic approach, bringing together like-minded companies, creatives, influencers, and organisations to raise their clients’ profile and help them achieve their ambitions and brand extension.
THE FRONT RUNNERS
Valentina and Silvia Cangiano are the creator, founders, and visionaries behind Style Lab. Their vision has given the agency a prominent role in luxury, lifestyle, and sustainable communications. The siblings, 38 and 35 respectively, bring a dynamic entrepreneurial spirit to the sector, shaping design and lifestyle narratives for luxury and lifestyle clients in territories ranging from the UK to Monaco, the Middle East, Hong Kong and the rest of Europe, as well as key connections in Italy and the USA. Multi-lingual (Italian, English, French, Portuguese, and Spanish), Style Lab has a reputation for a tailored approach guided by strong personal connections.
A BOLD CREATIVITY
FOR A NEW ERA OF BRAND BUILDING
CO-FOUNDER & CHIEF CREATIVE OFFICER
Valentina Cangiano is one of Europe’s most experienced specialists in high-end PR, communications, and business planning. After a childhood career in music and early jobs in Radio broadcasting, Valentina studied communications and PR and received an MBA from the Hult International Business School. After co-creating the Milletre concept store in London, she co-founded the Style Lab agency in 2013. She brings a dynamic entrepreneurial spirit to the business, combining her agency role with an academic career at the University of Monaco. She is currently leading the new brand extension of Style Lab, The Profile Agency (est. 2020), a new creative hub focusing on representatives talented individuals and personalities.
Valentina brings entrepreneurship, media awareness and global connectivity. As a creator of content and business concepts, she leads Style Lab’s analysis, research, and media relations. Her passion for brand development and business strategy underpins Style Lab’s evolution.
CO- FOUNDER & CHIEF BUSINESS OFFICER
Silvia Cangiano is an accomplished businesswoman, co-creator of London’s Milletre concept store and co-founder of Style Lab. Silvia is instrumental to the day-to-day operation of the agency, acting as the key point of contact with existing clients and potential new leads. After studying marketing at King’s College London, she worked in fashion, travelling around Europe, the Middle East and Hong Kong, as well as living in Brazil.
Silvia’s extensive experience of dealing with CEOs, company founders, and executive teams, as well as arranging brand partnerships and affiliations, has given Style Lab a strong focus on VIP services and high-end experiences.
20 YEARS OF EXPERIENCES
ABOUT US
Founded by Valentina and Silvia Cangiano in London in 2013, Style Lab is a high-end, client-focused brand management and bespoke communication agency. The second venture by the Italian sisters, Style Lab was built on the success of their multi-brand boutique Milletre, set up in London’s Kensington in 2008 and voted Vogue Britain’s Best Boutique in 2010.
Over the past eight years, Style Lab has combined the Cangiano sisters’ passion for strategy, creative thinking, collaborations, and activations, building up an impressive client portfolio that spans world-renowned automotive and yachting brands, fashion designers, hotels, restaurants, financial institutions, sport organisations and non-profit foundations.
MISSION
As a full-service agency, Style Lab undertakes everything from business development, public relations and communications through to creative and digital consultancy for brands, companies, and individuals. Services include brand management, editorial production, event management, brand partnerships and affiliations, marketing planning and clients focused experiential concept, social media and design strategy, talent endorsement, media strategy and publishing, all brought together under one roof with a unified strategy and supported by a substantial media and creative network as well as a strong commercial approach. From the outset, Style Lab has taken a holistic approach, bringing together like-minded companies, creatives, influencers, and organisations to raise their clients’ profile and help them achieve their ambitions and brand extension.
THE FRONT RUNNERS
Valentina and Silvia Cangiano are the creators, founders, and visionaries behind Style Lab. Their vision has given the agency a prominent role in luxury, lifestyle, and sustainable communications. The siblings, 38 and 35 respectively, bring a dynamic entrepreneurial spirit to the sector, shaping design and lifestyle narratives for luxury and lifestyle clients in territories ranging from the UK to Monaco, the Middle East, Hong Kong and the rest of Europe, as well as key connections in Italy and the USA. Multi-lingual (Italian, English, French, Portuguese, and Spanish), Style Lab has established a reputation for a tailored approach guided by strong personal connections.
A BOLD CREATIVITY
FOR A NEW ERA OF BRAND BUILDING

CO-FOUNDER & CHIEF CREATIVE OFFICER
Valentina Cangiano is one of Europe’s most experienced specialists in high-end PR, communications, and business planning. After a childhood career in music and early jobs in broadcasting, Valentina studied communications and PR and received an MBA from the Hult International Business School. After co-creating the Milletre concept store in London, she co-founded the Style Lab agency in 2013. She brings a dynamic entrepreneurial spirit to the business, combining her agency role with an academic career at the University of Monaco. She is currently leading the new brand extension of Style Lab, The Profile Agency (est. 2020), a new creative hub focusing on representing talented individuals and personalities.
Valentina brings entrepreneurship, media awareness and global connectivity. As a creator of content and business concepts, she leads Style Lab’s analysis, research, and media relations. Her passion for brand development and business strategy underpins Style Lab’s evolution.

CO- FOUNDER & CHIEF BUSINESS OFFICER
Silvia Cangiano is an accomplished businesswoman, co-creator of London’s Milletre concept store and co-founder of Style Lab. Silvia is instrumental to the day-to-day operation of the agency, acting as the key point of contact with existing clients and potential new leads. After studying marketing at King’s College London, she worked in fashion, travelling around Europe, the Middle East and Hong Kong, as well as living in Brazil.
Silvia’s extensive experience of dealing with CEOs, company founders, and executive teams, as well as arranging brand partnerships and affiliations, has given Style Lab a strong focus on VIP services and high-end experiences.
20 YEARS OF EXPERIENCES
ABOUT US
Founded by Valentina and Silvia Cangiano in London in 2013, Style Lab is a high-end, client-focused brand management and bespoke communication agency. The second venture by the Italian sisters, Style Lab was built on the success of their multi-brand boutique Milletre, set up in London’s Kensington in 2008 and voted Vogue Britain’s Best Boutique in 2010.
Over the past eight years, Style Lab has combined the Cangiano sisters’ passion for strategy, creative thinking, collaborations, and activations, to build up an impressive client portfolio spanning world-renowned automotive names to yachting, fashion along with hotels, restaurants, financial institutions, sport organisations and non-profit foundations.
MISSION
As a full-service agency, Style Lab undertakes everything from business development, public relations and communications through to creative and digital consultancy for brands, companies, and individuals. Services include brand management, editorial production, event management, brand partnerships and affiliations, marketing planning and clients focused experiential concept, social media and design strategy, talent endorsement, media strategy and publishing, all brought together under one roof with a unified strategy and supported by a substantial media and creative network as well as a strong commercial approach. From the outset, Style Lab believed in a holistic approach, bringing together like-minded companies, creatives, influencers, and organisations to raise their clients’ profile and help them achieve their ambitions and brand extension.
THE FRONT RUNNERS
Valentina and Silvia Cangiano are the creators, founders, and visionaries behind Style Lab. Their vision has given the agency a prominent role in luxury, lifestyle, and sustainable communications. The siblings, 38 and 35 respectively, bring a dynamic entrepreneurial spirit to the sector, shaping design and lifestyle narratives for luxury and lifestyle clients in territories ranging from the UK to Monaco, the Middle East, Hong Kong and the rest of Europe, as well as key connections in Italy and the USA. Multi-lingual (Italian, English, French, Portuguese, and Spanish), Style Lab has a reputation for a tailored approach guided by strong personal connections.
A BOLD CREATIVITY FOR A NEW ERA OF BRAND BUILDING

CO-FOUNDER & CHIEF CREATIVE OFFICER
Valentina Cangiano is one of Europe’s most experienced specialists in high-end PR, communications, and business planning. After a childhood career in music and early jobs in Radio broadcasting, Valentina studied communications and PR and received an MBA from the Hult International Business School. After co-creating the Milletre concept store in London, she co-founded the Style Lab agency in 2013. She brings a dynamic entrepreneurial spirit to the business, combining her agency role with an academic career at the University of Monaco. She is currently leading the new brand extension of Style Lab, The Profile Agency (est. 2020), a new creative hub focusing on representatives talented individuals and personalities.
Valentina brings entrepreneurship, media awareness and global connectivity. As a creator of content and business concepts, she leads Style Lab’s analysis, research, and media relations. Her passion for brand development and business strategy underpins Style Lab’s evolution.

CO- FOUNDER & CHIEF BUSINESS OFFICER
Silvia Cangiano is an accomplished businesswoman, co-creator of London’s Milletre concept store and co-founder of Style Lab. Silvia is instrumental to the day-to-day operation of the agency, acting as the key point of contact with existing clients and potential new leads. After studying marketing at King’s College London, she worked in fashion, travelling around Europe, the Middle East and Hong Kong, as well as living in Brazil.
Silvia’s extensive experience of dealing with CEOs, company founders, and executive teams, as well as arranging brand partnerships and affiliations, has given Style Lab a strong focus on VIP services and high-end experiences.
SERVICES
Style Lab has acquired an unrivalled insight into the demands and requirements of the luxury market. The agency’s reach spans from product launches and major events to developing communication and marketing strategies.
Style Lab currently offers a wide range of dynamic services to the luxury and creative sectors. The agency is also involved in major media projects, including the forthcoming Forbes Women MC edition.
MEDIA DECK & PORTFOLIO
BRAND COMMUNICATIONS |
SOCIAL MEDIA STRATEGY |
BRAND MANAGEMENT |
MANAGING TALENT |
START-UP |
CONTENT |
CREATIVE |
PRODUCT |
PARTNERSHIP BRAND ALLIANCES |
EVENT |
AN EVOLVING EXPERIENCE
INCUBATOR LAB
A central spoke of Style Lab’s expansion strategy is a new Brand Incubator Hub. This in-house workshop and studio will concentrate on shaping and guiding emerging creative businesses and enterprises. In particular, the Brand Incubator would continue and extend Valentina and Silvia Cangiano’s special emphasis on working with pioneering female-led brands and services. Collaboration and expertise, the Hub will identify areas of innovation and growth.
SERVICES
Style Lab has acquired an unrivalled insight into the demands and requirements of the luxury market. The agency’s reach spans from product launches and major events to developing communication and marketing strategies.
Style Lab currently offers a wide range of dynamic services to the luxury and creative sectors. The agency is also involved in major media projects, including the forthcoming Forbes Women MC edition.
BRAND COMMUNICATIONS |
SOCIAL MEDIA STRATEGY |
BRAND MANAGEMENT |
MANAGING TALENT |
START-UP |
CONTENT |
CREATIVE |
PRODUCT |
PARTNERSHIP BRAND ALLIANCES |
EVENT |
MEDIA DECK & PORTFOLIO
AN EVOLVING EXPERIENCE
INCUBATOR LAB
A central spoke of Style Lab’s expansion strategy is a new Brand Incubator Hub. This in-house workshop and studio will concentrate on shaping and guiding emerging creative businesses and enterprises. In particular, the Brand Incubator would continue and extend Valentina and Silvia Cangiano’s special emphasis on working with pioneering female-led brands and services. Collaboration and expertise, the Hub will identify areas of innovation and growth.
SERVICES
Style Lab has acquired an unrivalled insight into the demands and requirements of the luxury market. The agency’s reach spans from product launches and major events to developing communication and marketing strategies.
Style Lab currently offers a wide range of dynamic services to the luxury and creative sectors. The agency is also involved in major media projects, including the forthcoming Forbes Women MC edition.
BRAND COMMUNICATIONS |
SOCIAL MEDIA STRATEGY |
BRAND MANAGEMENT |
MANAGING TALENT |
START-UP |
CONTENT |
CREATIVE |
PRODUCT |
PARTNERSHIP BRAND ALLIANCES |
EVENT |
MEDIA DECK & PORTFOLIO
AN EVOLVING EXPERIENCE
INCUBATOR LAB
A central spoke of Style Lab’s expansion strategy is a new Brand Incubator Hub. This in-house workshop and studio will concentrate on shaping and guiding emerging creative businesses and enterprises. In particular, the Brand Incubator would continue and extend Valentina and Silvia Cangiano’s special emphasis on working with pioneering female-led brands and services. Collaboration and expertise, the Hub will identify areas of innovation and growth.
DIVISIONS
Style Lab involves the creation of a holistic communications organisation with a strong emphasis on social and environmental sustainability and equality. Combining traditional public relations with brand strategy, product development, content creation and art direction, new business incubation and a close relationship with a new generation of influencers, Style Lab become a single destination for contemporary brands looking to raise their profile on a global level.
DIVISIONS
Style Lab involves the creation of a holistic communications organisation with a strong emphasis on social and environmental sustainability and equality. Combining traditional public relations with brand strategy, product development, content creation and art direction, new business incubation and a close relationship with a new generation of influencers, Style Lab become a single destination for contemporary brands looking to raise their profile on a global level.
DIVISIONS
Style Lab involves the creation of a holistic communications organisation with a strong emphasis on social and environmental sustainability and equality. Combining traditional public relations with brand strategy, product development, content creation and art direction, new business incubation and a close relationship with a new generation of influencers, Style Lab become a single destination for contemporary brands looking to raise their profile on a global level.
STAY TUNED ON INSTAGRAM
#YOURFULLBRANDPOTENTIAL
STAY TUNED ON INSTAGRAM
#YOURFULLBRANDPOTENTIAL
STAY TUNED ON INSTAGRAM
#YOURFULLBRANDPOTENTIAL
WHAT THE INDUSTRY SAYS ABOUT US
TESTIMONIALS
Testimonial 2
“Style Lab’s client-focused bespoke communication and marketing strategy has built an impressive international client portfolio… Valentina and Silvia’s success is about applying the values and ethics instilled by their family along with their Italian passion and Anglo-Saxon work ethic.”
Forbes.mc, November 2020
Testimonial 1
“Style Lab has been instrumental in organizing our partnership between the Hôtel de Paris Monte-Carlo and Bentley Motors, in the occasion of the 100th anniversary of the car brand and in the activation of an additional and exclusive service for our clients. Efficient and action-minded, Style Lab has supervised every detail allowing the perfect organization of the event in the Patio of the hotel. The long table seating 100 guests with a luxurious setting proved to be a magnificent idea – and a premiere.”
Axel Hoppenot, Executive Vice President Sales & Marketing, Monte-Carlo Société des Bains de Mer
WHAT THE INDUSTRY SAYS ABOUT US
TESTIMONIALS
Testimonial 2
“Style Lab’s client-focused bespoke communication and marketing strategy has built an impressive international client portfolio… Valentina and Silvia’s success is about applying the values and ethics instilled by their family along with their Italian passion and Anglo-Saxon work ethic.”
Forbes.mc, November 2020
Testimonial 1
“Style Lab has been instrumental in organizing our partnership between the Hôtel de Paris Monte-Carlo and Bentley Motors, in the occasion of the 100th anniversary of the car brand and in the activation of an additional and exclusive service for our clients. Efficient and action-minded, Style Lab has supervised every detail allowing the perfect organization of the event in the Patio of the hotel. The long table seating 100 guests with a luxurious setting proved to be a magnificent idea – and a premiere.”
Axel Hoppenot, Executive Vice President Sales & Marketing, Monte-Carlo Société des Bains de Mer
WHAT THE INDUSTRY SAYS ABOUT US
TESTIMONIALS
Testimonial 2
“Style Lab’s client-focused bespoke communication and marketing strategy has built an impressive international client portfolio… Valentina and Silvia’s success is about applying the values and ethics instilled by their family along with their Italian passion and Anglo-Saxon work ethic.”
Forbes.mc, November 2020
Testimonial 1
“Style Lab has been instrumental in organizing our partnership between the Hôtel de Paris Monte-Carlo and Bentley Motors, in the occasion of the 100th anniversary of the car brand and in the activation of an additional and exclusive service for our clients. Efficient and action-minded, Style Lab has supervised every detail allowing the perfect organization of the event in the Patio of the hotel. The long table seating 100 guests with a luxurious setting proved to be a magnificent idea – and a premiere.”
Axel Hoppenot, Executive Vice President Sales & Marketing, Monte-Carlo Société des Bains de Mer

HEADQUARTER
LONDON, ENGLAND
UNITED KINGDOM
Suite IV Strata House, 34a Waterloo Road NW2 7U
T: +44 (0)20 7 036 6982
london@the-style-lab.com
CONTACT US

HEADQUARTER
LONDON, ENGLAND
UNITED KINGDOM
Suite IV Strata House, 34a Waterloo Road London NW2 7UH, United Kingdom
T: +44 (0)20 7 036 6982
london@the-style-lab.com
CONTACT US

HEADQUARTER
LONDON, ENGLAND
UNITED KINGDOM
Suite IV Strata House, 34a Waterloo Road London NW2 7UH, United Kingdom
T: +44 (0)20 7 036 6982
london@the-style-lab.com